FUN FACT
One INCI name can hide wildly different raw materials.
Same label, very different extract strength, carrier, active level and final formula. Sneaky.
FUN FACT
The ingredient name is only the beginning.
Supplier, grade, strain, carrier and active level can all change how the same INCI behaves in a formula.
FUN FACT
A shorter formula can be the smarter formula.
Every extra ingredient creates another decision around compatibility, cost, stability, sensory feel or claims.
FUN FACT
More actives can make a formula worse.
Sometimes the smartest ingredient decision is the one that gets deleted.
FUN FACT
Your first sample is supposed to be wrong.
Its job is to teach us exactly what to change, not to win a beauty award on arrival.
FUN FACT
A studied ingredient does not make your formula “clinically proven.”
The ingredient, the finished product and the sentence on your carton are three different proof questions.