Founder resource · Working template

The Sample Round Scorecard

Compare prototypes without relying on memory, mood or a desk full of mystery jars.

Back to The Notes

How to evaluate a sample without losing the plot

Use one scorecard per coded sample. Test the intended amount in the intended routine, under conditions you can describe. Compare samples on the same day when possible, then write one decision before discussing another round.

“I do not like it” is valid, but it is not yet actionable. The timeline below helps you locate the problem: pick-up, spread, break, absorption, tack, finish or the way it behaves with the next product.

Sample identity

Sensory timeline

Compatibility and use

One decision for the next round

Bring me the messy brief

Let’s make the product make sense.

For founders building a first hero, repairing an existing formula or turning a promising range into one coherent system.

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