Founder resource · Brand worksheet

The Beauty Brand World Brief

A beauty brand strategy worksheet for building a world from product truth, not a folder of pretty pictures.

1. Start with the customer moment

Do not begin with colours. Begin with the moment your product enters.

Who is using it?What just happened?What do they want to feel next?What are they tired of?

2. Write the product truth

What the product does in one sentenceWhy this formula is differentWhat you can prove todayWhat you hope to earn through testing

3. Define the world in contrasts

We are warm, but never...We are clinical, but never...We are playful, but never...We are premium, but never...

The second half of each sentence is usually more useful to a designer than another adjective.

4. Turn ritual into direction

Describe application from first touch to five minutes afterWhere does it live and what sits beside it?What should the pack communicate before it is read?Which visual references teach one specific thing?