Custom cosmetic formulation for beauty brands
Custom cosmetic formulation starts with the product job, intended customer and market. I turn those into a lab-ready development direction for skincare, haircare or body care, including ingredient specifications, sensory targets, claims considerations and commercial constraints.
For founders building their next hero product. The full build from a blank page to a formula your lab can make and your market cannot ignore. This is the one I am known for.
What you leave with
- Custom INCI with the purpose, exact grade, strain and percentage of every ingredient
- Manufacturing instructions with complete phase logic and order of addition
- Vetted suppliers and sourcing options for every raw material
- Starting marketing direction built backwards from the formula
- Regulatory review and a claims plan for your launch markets
- Consumer perception questions designed around the claims you want
- Planned experiments when a difficult formula needs controlled testing
- Unlimited formula-document updates while your chemist and laboratory iterate
- Automated COGS dashboard for formula, packaging and filing costs
- Founder guidance through labs, packaging, suppliers, filing and next decisions
Ready to choose the right route?
Flagship engagement · Pricing on enquiry · Founder-stage rates available. The working scope is shaped around your product, market and laboratory.
Start with this Blueprint