What the founder wanted
A founder wanted Ayurvedic botanicals to do meaningful corrective work in a fast-absorbing serum without becoming either a low-efficacy oil or a generic actives formula.
How it was built
I developed the formula from scratch by layering Ayurvedic botanicals according to the work they needed to do: firm, brighten, calm and protect. I specified exact extract forms, built a fast lamellar texture, chose a natural preservation route and connected the formula to its first claims story.
What was included
- Purpose-led botanical formula
- Exact extract grade and supplier direction
- Texture, preservation and manufacturing method
- Claims and brand-story starting point
What it unlocked
The founder could take a distinctive Ayurvedic-meets-modern serum to the laboratory without surrendering the texture, the evidence standard or the cultural point of view.
This case file relates to the The Formula Blueprint and the founder note below.
Explore the The Formula Blueprint →
Read: The Ingredient Name Is Not the Specification →