What the founder wanted
A pre-wash, shampoo and leave-on serum needed to work as one growth-support ritual, with each product earning a distinct place in the routine.
How it was built
I developed all three products from scratch, gave each one a different job and built the shared ingredient story across the routine. Formula, method, quality checks, suppliers, pilot and scale costs, claims and a 12-week consumer study were planned together.
What was included
- Formula direction for all three products
- Phase order and manufacturing instructions
- Suppliers, MOQs and live unit-cost dashboard
- Claims support and consumer-study questions
What it unlocked
One working development system joined chemistry, cost and marketing so a decision in one SKU could not quietly weaken another.
Keep the next decision connected.
This case file relates to the The Strategy Blueprint and the founder note below.
Explore the The Strategy Blueprint →
Read: Why Your Skincare Line Needs a Shared Ingredient Plan →