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Whether you’re building your first hero product or refining an existing line, we craft ingredient systems and INCI frameworks that marry science, storytelling, and market appeal - no fluff, no pseudoscience, just intelligent skincare strategy.
BRANDS IN DEVELOPMENT  FORMULAS IN TESTING STRATEGY MEETS SCIENCE
We don’t believe in copy-paste formulation. Every concept begins with purpose - brand story, performance goals, and market gap. Our blueprints merge ingredient synergy, sensory storytelling, and market strategy to help your brand stand out and stay consistent in an oversaturated beauty space.
FORMULA STRATEGY
The architecture of innovation.
Every product begins with an idea, we turn that spark into structure. From hero actives to base systems, we design ingredient ecosystems that feel modern, clean, and scientifically fluent. It’s where your story starts taking form.
PRODUCT IDENTITY
Making science desirable.
Texture, tone, and narrative define how a product feels to a customer. We align your formulation’s ingredient performance with your visual and emotional world... so what’s inside the bottle matches the brand it represents.
Market Positioning
From idea to It-Product.
We help you understand where your formula sits in the market: crafting differentiation through story, efficacy, and sensory cues. Your product doesn’t just compete, it commands attention.
Let’s turn your product vision into a formulation that performs.
Every brand needs structure - and every great formula begins with clarity. Our blueprint packages give you a defined, strategic pathway - from a one-time audit to a full multi-product architecture. Choose your level of partnership, and we’ll transform your idea into an intelligent, market-ready formulation system.
01.
THE AUDIT
BLUEPRINT
For brands refining what already exists.​
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You’ve got a formula ... but something feels off.
This blueprint is your ingredient audit and alignment check. We analyze your current or draft formulation, ensuring scientific integrity, INCI precision, compliance alignment, and brand cohesion. Perfect before reformulation or manufacturing.​
You’ll Receive:
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Full INCI & ingredient synergy review
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Recommendations for optimization
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Brand-alignment & claims analysis
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In-depth strategy brief deck
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Why You Need It:
Most founders skip this step, but it’s where 70% of costly reformulations could be avoided. A precise audit protects your brand and strengthens your story.
Pricing available on contact.
Discount available for start-ups.
02.
THE FORMULA BLUEPRINT
For brands creating their next hero product.​
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Start-to-finish concept creation for your next bestseller.
We build your formula’s identity - from actives and texture direction to ingredient sourcing and story design. Every detail is designed for lab readiness and brand alignment.​
You’ll Receive:
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Custom INCI draft with ingredient rationale
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Hero complex concept and ingredient logic
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Texture, sensorial, and market positioning notes
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Ingredient sourcing recommendations
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Why You Need It:
This is how good ideas become real products. You’ll walk away with the exact formula map a lab needs to create your product ... intelligently, efficiently, and beautifully.
Pricing available on contact.
Discount available for start-ups.
03.
THE STRATEGY BLUEPRINT
For brands scaling beyond one product.​
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Designed for founders ready to think long-term.
We build a full formulation roadmap across multiple SKUs, ensuring product harmony, market differentiation, and cohesive brand storytelling.​
You’ll Receive:
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You’ll Receive:
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Multi-product concept suite (3–5 SKUs)
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Competitive benchmarking and whitespace analysis
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Ingredient & claims architecture for each SKU
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Long-term innovation roadmap
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Why You Need It:
Because your brand isn’t one formula, it’s an ecosystem. This blueprint future-proofs your innovation strategy and aligns every launch under one intelligent, story-driven framework.
Pricing available on contact.
Discount available for start-ups.
All blueprint packages can be booked as a one-time project or a 2 - 6 month collaboration to ensure development, sourcing, and strategic continuity.
Add-ons available for returning clients (coming soon).
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Inside The Blueprint Experience
From concept to creation - here’s what it’s like to work with The Ingredient Edit.
Formulas with intention. Brands with intelligence.
Every great formula follows structure. Our process is designed to bring clarity and creativity to product development - guiding founders through each phase from brand vision to market-ready formulation. Here’s how it happens.
1. Brand & Product
Discovery
2. Ingredient Research & Architecture
3. Founder Review & Final Refinement
We start with a 60-minute deep-dive call to understand your product goals, target market, and brand DNA. You’ll fill out a short intake form that outlines your existing formulas (if any), product vision, ingredient preferences, and performance targets.
We perform ingredient discovery, cross-checking efficacy data, sensory profiles, and supplier sourcing.
Each ingredient is chosen with purpose, evidence and rationale.
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We finalize your draft INCI (International Nomenclature of Cosmetic Ingredients) list, ensuring it’s clean, compliant, and visually brand-aligned.
We review every detail together. You’ll receive your finalized Blueprint Package (report or deck) - polished, branded, and ready for lab execution or investor presentation.
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It’s your product, fully realized, beautifully articulated, and ready to move into development.
